Dealing with color puts non-verbal communication on a whole new level. We need to be aware of the meanings of different colors, as well as, the impression they will convey. Color is a powerful communication tool because it sets the underlying tone. For that reason, special care should be taken when determining a color scheme.
Our personalities are shaped by 'what we say', 'how we project ourselves'
and 'our reaction to information'. The color that we wear or choose for special occasions in our lives can also add to this and often says a lot more than we think.
Here are some information about color, and the meaning thereof, that can help you bring a non-verbal message across.
WHITE is soft and sophisticated but creates a cold and clinical look
PURPLE shows that you are imaginative, avoid this color if you do not want to look eccentric.
RED shows self-confidence and should be avoided if you do not want to come across as too dominant.
PINK is extremely feminine, but leaves one with a weak and a dependent image.
BLUE shows that you are responsible AND deep blue shows authority. People might think that you are predictable.
YELLOW comes across as very optimistic and will draw a lot of attention, Avoid this colour if you do not want to seem impulsive.
GREEN sends the message of independence and should be avoided if you do not want so seem stubborn.
GREY is smart and professional and shows a balanced person, but tends to make you look conservative.
ORANGE belongs to someone that is enthusiastic, but sends a message of one being superficial.
This may not be the beginning, nor the end of non verbal communication, but
it certainly helps if you want to make the right kind of statement with your
chosen color scheme.
